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There is much more to building a successful web site than putting good looking pages together and uploading them onto a web server.

The one true measure of the success of a web sites' design, strategy and architecture, is the volume of hits that site is getting, over a measured period of time, without having to resort to paid advertising.

With the increase in the number of web sites growing every day, getting any sort of noticeable position is as hard as ever, the current trend of paid listings for commercial sites in the major search engines has marked the end of the gravy train for growing a user base. 

Many factors determine how many hits you will receive.

Internet usage reports tend indicate that up to 90% of people who source and purchase goods and services on the internet find those goods or services by using one or more of the top 10 search engines and directories on the internet.

This means that 90% of the potential customers directed to a highly successful site are likely to be directed to that site via one or more of the top ten search engines.

Since early 1996, we have devoted thousands of hours of active research, to one question, "How do the top individual search engines control the massive lists of commercial and personal web sites"  that more than 90% of internet users utilize to find web pages.

Our ability to design and create successful web sites was developed by interpreting and applying the information and experience we have gained from our on going research of  the internet search services,  how people use them, and how they rank pages for relevance according to page layout, design elements,  meta content, actual content and "many other" factors.

The balance of these things will ultimately determine whether your site will be a runaway success in terms of having the ability to attract visitors, doomed to mediocrity or in fact  able to attract visitors at all.

A highly successful web site must have:

1. Web pages and architecture optimized for search engine listing

2. Search engine criteria and listings optimized for your markets

3. Useful and enough content

A web site can have any design element or application you desire added to this structure, but this could be at the expense of being search engine friendly.
 
 



Using Our Services

Your existing web site design can be optimized for better search engine listing and your site can be submitted to search services world wide. 

Your specific industry and market will be the main focus for optimizing your site and your listings.

Better still, your web site can be designed from the start with optimized search engine listing being the top priority in page layout and architecture, and be manually submitted to the top search services with an automated indexing to around 1000 other search services.

Few web site designers have any of these abilities.
 

We can track site use, and performance, product and customer trends, giving detailed marketing impact analysis, useful for refining site design, following trends, allowing you to build on successful areas and eliminate unpopular sections of your site. We can tell who visits you, what site or search engine clients came from before arriving at yours, what they look at on your site,  where visitors leave your site, what people type into search engines to find you, and much much more. 



We can also perform an in-depth mechanical analysis of your web sites architecture, in terms of its working ability, search engine visibility, visual appeal, ease of use, cross platform compatibility, search engine optimization and strategic impact.

We use a very effective combination of manual and automated search indexing services. 

webdesigner services combine this with our unique marketing designed site architecture, search engine optimized page design and architecture which is tailored to your needs and your market, and optimized for making maximum use of the most effective free internet based marketing mechanisms.

We lean towards recommending site and page design choices that will "not" leave you dependent on us for day to day maintenance.  We advise of pitfalls that could or should be avoided such as, JavaScript navigation systems, search engine Spam content, and designing your core site around live database applications that dynamically generate pages on the fly (these type of applications greatly reduced your sites visibility for free marketing, on the internet, and can also increase your ISP on line fees, or necessitate you having to use a web hosting service. 

Building working web sites suitable for their purpose is a highly technical business.  But need not concern you.
 

Although we are confident that our rates are very cost effective, it's worthwhile pointing out that some times paying a little more can work out a lot cheaper! 

If price is your only motivation in choice of designer or marketer you will be likely to find yourself paying for what you get, in every way possible.

The return on your web site investment is measured in terms of hits, and indeed real business generated as a result of the web site. 

In the same way that a good looking press advert will only generate good business if it is placed in the correct section of the most appropriate newspaper.

For a web site to be cost effective and successful, it's architecture needs to be designed primarily for attracting targeted visitors.  It should be designed in such a fashion that the largest possible audience can view the site as intended.

It is of course very important to also consider that getting a target group of people to actually visit your web site would be of little use if what was presented to them didn't  meet their needs, look professional, or achieve the aim and goals of your potential online customers.

Building a working web site is a technical matter that requires a great deal of know-how and a diverse range of specialist skills. 

No other form of media is as dynamic, demands the same production skills verses marketing considerations, or has the same potential that the relatively new phenomenon of the internet and world wide web does. 

Even Microsoft founder Bill Gates was taken by surprise at the advent of the popular internet, and has suffered as a result in more ways than one.

Compared with other methods of increasing the hits to your site, such as spending money on traditional media advertising or banner advertising, search engine optimized site design, and design flawed site optimization can be very cost effective as it addresses approx. 90% of your potential market on the internet.

The one true measure of the ability of a web design company is to measure the success of their web site design.

Take care to not be distracted by visual enhancement new media (multi media) production skills, client name dropping and internet hype, they are merely the icing on the cake, not the substance of success.